The Cibus Buyers Program is the result of a long-lasting collaboration between Fiere di Parma, Federalimentare (co-owners of the Cibus Brand) and ITA – Italian Trade Agency.

We cooperate in several activities that represent the key point of the Program, such as scouting and selection, invitation, logistics and welcoming of international participants.

Our joint efforts aim to provide selected international professionals with a unique experience in the Italian food business: thanks to the meeting with the Cibus companies and educational sessions, they will have the chance to better understand the potential and uniqueness of authentic Italian agri-food products. Moreover, the Program offers them the opportunity to join tailor-made activities both inside and outside the exhibition thanks to the strategic position of Parma in the Italian Food Valley.

The organizers:

Fiere di Parma is the organizer of several international events dedicated to food, food technologies, floriculture and collectables. Cibus, International Food Exhibition, is the most important appointment dedicated to the Italian agri-food sector.

Federalimentare, represents, protects, and promotes the Italian Food and Beverage Industry, the second highest-ranking Italian manufacturing sector. Federalimentare is member of Confindustria and FoodDrinkEurope; the Federation group together 13 Italian trade Associations, representing most of Made in Italy food and beverage products.

The Italian Trade Agency (ITA) is a governmental entity whose purpose is to promote the internationalization of the Italian companies, the attraction of foreign investment in Italy and to assert the excellence of Made in Italy in the world, in line with the strategies of the Ministry for Foreign Affairs and International Cooperation, in consultation with the Ministry of Enterprises and Made in Italy and Ministry of Economy and Finance.