The italian mass market retail during the first 7 months of the year, has achieved very positive results, due to coronavirus epidemic, and consequential leading to a closing of bars, retaurants, hotels and many more stores during two months.
According to the Nielsen Insitute in the first 7 months of the year (30 weeks from january to the end of july), the store area who suffered the worst decline in sales was NO FOOD, which decreased to -10%.
GROCERY area obtained, instead, a very positive results increasing of +5.8%, effected by a strong decrease of promotional sales, giving a safe to the profit margin of many retailers.
FRESH area was the sector which is grown more in 2020, indeed at the end of July its increase reached +6.5%.
The whole Italian mass market retail, after 30 weeks, increased 4,7% compared to 2019.